How Medical Malpractice Agents can Leverage Technology in a Tech Savvy World
The widespread use of information and communication technology in healthcare is helping contain rising costs in the industry by reducing inefficiencies in delivery. Hypothetically, it could improve the quality of care by minimizing the size and number of medical malpractice suits, thereby reducing malpractice insurance premiums.
During the 1970’s, a surge of medical malpractice lawsuits forced a number of insurance carriers to discontinue medical malpractice insurance or dissolve altogether. Numerous changes in healthcare have taken place since then. Occasionally, significant changes occur, some of which have a real impact on doctors. Malpractice agents, therefore, have to recognize the need for innovative solutions and the technology available to support efficient and swift means of obtaining coverage.
How to Connect with Tech-Focused Residents
Good medical malpractice agents respect the expertise of members of the medical community. They understand that excellent communication is central to their provision of the service and cover physicians expect. The health insurance industry is extremely complicated, making it harder for doctors to make informed decisions and compare policies when purchasing cover.
Today’s resident doctors are under intense pressure. Unfortunately, the medmal insurance business has not done enough to assist its customers. Insurance companies and medical malpractice agents should be playing a larger role in helping residents increase efficiency, minimize risk, and cultivate patient-centric care.
In today’s tech-focused world, medical malpractice agents should look for better ways of connecting with resident doctors—who are often more tech savvy—to build their business. The younger generation prefers to use technology; therefore, it is important to connect with them using the forms of communication they are most accustomed to. Residents are often more willing to use modern tech such as text communication, phone, social media, smartphone apps, and other newer means.
A major area where agents need to improve their game is communicating when agreements change between their clients and the insurer. For example, modern communication technology allows malpractice agents to offer their clients upfront disclosure about how their cover works and what options they have when changes occur. They can improve industry practices with regard to ‘how’ and ‘when’ amendments in insurance cover are communicated.
Inefficiencies in traditional medmal claims marketing and management lead to a marked rise in legal defense costs. Malpractice claims are time-consuming, costly, and stressful for both physicians and malpractice agents. Agents, therefore, need to provide efficient, smart and timely in-house counsel using the latest technology.
With so much at stake, a tech-savvy agent’s assistance from the onset can ensure the process is smooth, fast, and in the best interests of the physician. By communicating effectively, malpractice agents can get their clients back to doing their job faster—and that’s good for everyone involved.
While patient-doctor risk mitigation and relationships are contributing factors when it comes to keeping insurance premiums low, malpractice agents should recognize that their business today is where tour agents were a decade ago: inefficient, overpriced, and urgently trying to cling to a way of doing business by keeping customers in the dark. They need to offer physicians the simplest and most efficient choices, including automated processes, transparency, online quotes, great policies, and none of the delays so typical of the industry.
Medical malpractice agents who embrace new communication and operational methodologies are driving the malpractice business into the digital future, leveraging doctor-friendly technology that enables residents to acquire the best solutions to protect their reputation and practice. Most resident doctors want to benefit from pricing that mirrors an improved business model and get quotes instantly, not weeks later.
Technology has been helpful in improving communication between insurance providers and doctors by creating fast and efficient avenues of communication, which is important when it comes to avoiding and dealing with malpractice suits. The importance of building rapport with doctors cannot be overstated. Effective communication can assist malpractice agents in establishing that optimal client rapport.